For decades, Hamburg has had a reputation as being more than merely a port city and a retail hub. As an international trans-shipment point, the city has also evolved into a hub for the sharing and processing of information. Communication is Hamburg’s key strength as a media city.
Be it well-known political magazines, tabloid newspapers or glossy magazines, the publications produced by companies such as Gruner + Jahr or the renowned children’s book publishers Oetinger and Carlsen can be readily found at kiosks and bookshops throughout Germany. And in the advertising and PR sectors, Hamburg-based companies regularly produce prize-winning campaigns and designs.
Companies such as Thjnk, Scholz & Friends, Jung von Matt and Grabarz & Partner make Hamburg Germany’s top city for advertising agencies, with the creatives employed by them producing first-class work time and again. Hamburg’s media industry also boasts an entrepreneurial scene in the area of e-business and games which is unparalleled in Germany.
Current climate in the media and creative industry
The calculated business climate indicator for the Hamburg economy and the respective sectors results from the assessments of the current situation and future development. The resulting values are between 0 and 200 index points.
